For many small businesses,
social media is an essential tool. It helps to level the playground with the
large organizations and make small businesses more competitive. Social media is
meant for social connections, and companies use this to drive traffic to their
site, get new customers, and communicate with their customer base. However, it
may be challenging to use consumer apps to manage different social accounts.
This is why it’s essential to get the right tools to work your social media
pages as a business organization.
The good news is that there
are many apps and tools available to
manage your social pages. These tools allow you to control, automate, and
analyze your social pages, so you can spend more time to create quality
content. With these tools, you can post updates on your social media pages,
create schedules, and send in content at the most effective times.
This article will discuss the best management apps
that can be used to maintain your social media pages.
This provides a comprehensive
solution to social media management. This app can be integrated with over 35 social
networks, including the commonest ones like Twitter, Instagram, Facebook,
Pinterest, and youtube. This tool is built with a scheduler for creating
content queues to post at a chosen time. You can schedule your update for the
best engagement times with the auto-schedule feature or create your
A vital feature of this app is
its analytics tool. This provides you with a full understanding of social
results, using 200+ metrics for performance measurement. The analytics can also
be exported as CSV, PDF files, Excel, and PowerPoint after generating the
This social media management
tool hasn’t started to gain the level of attention that it deserves in recent
years after being under the radar for so long. The reason is that this app
delivers the best on all features that your team needs, and it comes at an
As you would expect, it offers
integrations into many social networks such as Instagram, Facebook, LinkedIn,
and Twitter. However, it also integrates with many other social networks that
are easily overlooked, such as Yelp, Google Business, Google Analytics,
This tool improves team
collaboration. It has a customizable board that can be used to plan your
campaign, create a content calendar, and organize your ideas. You can customize
it anyhow you want and also organize posts on a topic for a week on one
According to a content creator
at Essaygeeks, you’re able to add a
checklist to the board, and you can cross items off as you complete them. This
makes your campaign progress tracking easier. Team members can also be assigned
tasks with publication statuses and customized labels. This allows them to see
the status update for a particular social network and when it’s due.
This app has the intelligence to
predict social media trends that can become viral within a short time. This
platform is recognized globally and used by PR agencies, marketers, and brands.
It can also help to identify significant influencers for a particular
Trendspotter monitors your
campaign on platforms like Twitter for hours and days after it has become
viral. With this app, it is easy to determine the most relevant content for your
audience at a particular time. This is because, many times, the time content is
shared can be more necessary than the shared content itself. Timing is
essential for sharing content, and this app helps you get that right.
Buffer is a long-running social media tool created primarily for post scheduling. It integrates well with platforms like Twitter, Instagram, LinkedIn, and Facebook. It allows the free users to add three social media accounts.
This app creates an automatic
schedule for users after connecting a social media account for the first time.
The default scheduling is four per day: morning, noon, late afternoon, and
evening, depending on the time zone you’re in. however, you can change this
setting to your preferred number of slots.
This app has similar features to
Social Report and integrates with Facebook, Twitter, Linked In, Instagram, and
Google+. Users can schedule posts and publish them across these social networks
with ease because of the responsive interface of this app.
Sprout Social has a ‘Landscape’
tool that makes image resizing easy if you attach it to your content. There’s a
content calendar for you to view your scheduled posts as well. It also helps to
improve your social media customer service with their social inbox (which
integrates with Zendesk) and accumulates all messages. It also provides a good
amount of analytics to track your post-performance.
This social media app helps you engage with customers on different social networks across other devices (laptops, tablets, pads, iPhones, etc.) that they’re using. It’s an intelligent app capable of gathering relevant contacts and providing good content ideas to create strong relationships with customers and prospects on social media.
With the Nimble app, you have
the proper context to connect intelligently with your customers and take the
right action from your business app. This will allow you to attend to your
customers at any point in time and gradually increase their trust in your
There are many social media management apps to choose from. In some cases, you might be able to combine two of them to serve different purposes. The app that you’ll go for is your choice, but to get the best of the pick, you should consider trialing a number of these apps.